My College Blogs

 Hi Guys and welcome to the last post I will be posting under this blog! This week I am talking about cybersecurity. It is actually very topical at the moment as my college was cyberattacked a few weeks ago. It is going to take over two months for them to resume normal operations like working Wi-Fi Cybersecurity is the protection of computer systems, software & networks from unauthorised access. It is of growing importance - There are over 2000 cyberattacks daily (Varonis, 2024). Cybercrime cost businesses 8 trillion in 2023 (Embroker, 2024).  Cybercriminals have started to target small businesses as they are easier targets with less developed security measures. In 2021 46% of attacks were on small businesses & successful attacks caused 60% of small businesses to go out of business within six months. (SentinelOne, 2022).  Common threats come from phishing, malware, ransomware, Unsecured networks & weak passwords. The two weak links: Employees Remote connection Employees are

Hi Guys, Thanks for the feedback on the last few blogs - This week I will be discussing Search engine Optimisation (SEO) for small businesses. For anyone unaware,  search engine optimisation is the process of improving traffic to a website on free & natural search engines such as Microsoft Bing or Google. Check out this video! Source As search engine optimisation is free it means small businesses can compete with massive brands. A useful strategy for small businesses would be to find their niche market.  Big brands target the general market - This is a great opportunity for small businesses to target a more selective group of consumers by finding their niche. This can be done by using long-tail keywords "Cheap TVs in Wexford". Web users who have their location turned on or search the keyword Wexford will see this website appear big business general strategy of "Cheap TVs".  This is a successful location-based strategy. thedallasseocompany Small businesses need t

 Hi guys,  Thanks for coming back for another weekly blog update ☺ This week I am discussing the  web transformation from 1.0 to 3.0 Source 1.0 - Read Only  This was the originating point of the web in the early 1990s which was built using HTML. Hypertext Mark-up Language is an elementary language used to design website visuals. HTML meant that this web version was static and user engagement was unsupported.  The earliest web browser was Netscape Navigator which had basic features: Search bars Backspace buttons Bookmarks Only people with technical "know-how" were able to generate content as there was no functionality for commenting on sites because of the infancy of coding. 2.0 - Social The web evolved to version 2.0 in the early 2000s because complex coding was integrated such as CSS and JavaScript. This version of the web allowed more user interactivity such as sharing, tagging and commenting on posts on social media platforms such as: Facebook YouTube Reddit LinkedIn The m