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7. SEO for Small Businesses : How to Compete with Big Brands Online

Hi Guys,

Thanks for the feedback on the last few blogs - This week I will be discussing Search engine Optimisation (SEO) for small businesses.

For anyone unaware,  search engine optimisation is the process of improving traffic to a website on free & natural search engines such as Microsoft Bing or Google. Check out this video!

Source


As search engine optimisation is free it means small businesses can compete with massive brands. A useful strategy for small businesses would be to find their niche market. 

Big brands target the general market - This is a great opportunity for small businesses to target a more selective group of consumers by finding their niche. This can be done by using long-tail keywords "Cheap TVs in Wexford". Web users who have their location turned on or search the keyword Wexford will see this website appear big business general strategy of "Cheap TVs".  This is a successful location-based strategy.


Small businesses need to differentiate from what big brands are doing. They should offer highly personable engagement. For example, many big brands use AI & Chatbots to respond to social media questions about their products - Small businesses need to offer human interaction.


Particular attention is needed on successful backlinks - This can be achieved with:

  1. Guest Posts
  2. Local Collaboration with Media
  3. Social Media Promotion

 This can be achieved better than big brands by driving hard into that niche combined with the local focus. Backlinks from reputable websites boost the ranking to search engines.

Tools like Google Analytics should be used to evaluate 

  • The click rate they are getting from backlinks 
  • Overall organic stats
  • Bounce rate
  • Time spent per visit
Small companies should also focus heavily on clear answers to Web browsers' common questions - they should host a review tab on their site with clear keywords in order to create clear linkage with search terms like cost, quality, review etc. This is something that many big brands shy away from on their websites.

I think it's great that small businesses can utilise search engine optimisation at no cost as it allows for healthy competition. 

Let me know your thoughts in the comments - 

Thanks for reading 😎

Labels:
Location: Waterford, Ireland

Comments

  1. Kevin PowerNovember 18, 2024 at 11:01 PM

    Very good read - I never knew the role that Search engines play - and that its not just random what websites appear first!

    ReplyDelete
  2. Gráinne RellisNovember 21, 2024 at 8:55 PM

    Very interesting topic Dara! This piece gave me a clear understanding of how important the aspect of search engines are.

    ReplyDelete
  3. Niall WalshNovember 23, 2024 at 5:58 PM

    Great post Dara 👌

    ReplyDelete

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