My College Blogs

Hi Guys, Thanks for the feedback on the last few blogs - This week I will be discussing Search engine Optimisation (SEO) for small businesses. For anyone unaware,  search engine optimisation is the process of improving traffic to a website on free & natural search engines such as Microsoft Bing or Google. Check out this video! Source As search engine optimisation is free it means small businesses can compete with massive brands. A useful strategy for small businesses would be to find their niche market.  Big brands target the general market - This is a great opportunity for small businesses to target a more selective group of consumers by finding their niche. This can be done by using long-tail keywords "Cheap TVs in Wexford". Web users who have their location turned on or search the keyword Wexford will see this website appear big business general strategy of "Cheap TVs".  This is a successful location-based strategy. thedallasseocompany Small businesses need t

 Hi guys,  Thanks for coming back for another weekly blog update ☺ This week I am discussing the  web transformation from 1.0 to 3.0 Source 1.0 - Read Only  This was the originating point of the web in the early 1990s which was built using HTML. Hypertext Mark-up Language is an elementary language used to design website visuals. HTML meant that this web version was static and user engagement was unsupported.  The earliest web browser was Netscape Navigator which had basic features: Search bars Backspace buttons Bookmarks Only people with technical "know-how" were able to generate content as there was no functionality for commenting on sites because of the infancy of coding. 2.0 - Social The web evolved to version 2.0 in the early 2000s because complex coding was integrated such as CSS and JavaScript. This version of the web allowed more user interactivity such as sharing, tagging and commenting on posts on social media platforms such as: Facebook YouTube Reddit LinkedIn The m

 Hi Everyone! This week I discuss cloud-based analytics for small businesses. What is cloud-based analytics? The integration of cloud computing with analytical software. The Cloud computing feature allows collaborative and agile teams to interact with the same documents from anywhere in the world. The analytics element means companies can harvest data, understand their data in real time and use their understanding to keep in touch with market trends.  Most companies offering this service use a subscription model. This is ideal for small businesses, as they can now afford to compete with bigger businesses by using similar technology.  As opposed to On-Premise analytics:   Cloud-based  Doesn't require specialised IT staff Set up time is hours/days rather than months Cost friendly  Outsourced maintenance rather than in-house See More:  7 Advantages of Using a Cloud Data Analytics Platform All of these factors make cloud-based analytics an excellent choice for small businesses.  Smal

Hi guys, and welcome back to another blog! This week I will be sharing my thoughts on SaaS ERP for SMEs! These tools are very beneficial for small and medium businesses as they offer cost friendly alternatives to traditional ERP. These solutions are cheaper than traditional ERP – SMEs can avail of the service by paying a monthly fee rather than a once off upfront cost. This allows the SME to save their precious capit al and use it more efficiently in other areas of business expansion.  The providers of the service manage security & maintenance with automatic updates – This is a huge breath of fresh air for SMEs. SaaS ERP systems gives SMEs access to state-of-the-art analytical tools that provides the digestion of real time info which allows for smart data insights and for thought out decision making. SaaS ERPs are very inclusive and flexible as they can grow with the business – Basic packages are available at a lower price and as the business grows more companies can upg

 Hi Everyone and welcome back to my weekly blog post! This week I am sharing a fascinating topic with you -  The rise of digital payment systems.Digital payments are payments that happen electronically. Popular payment systems include credit and debit cards, phone payments such as Google Pay, and modern-day currencies like Bitcoin. E-commerce in the early 2000s kickstarted the rise in digital payment systems - people would use their debit/ credit cards to make payments.  Technology has advanced past debit cards - Contactless payments are the name of the game in today's world! Digital wallets allow consumers to store their bank cards on their smartphones and smart watches. Using near-field communication technology (NFC) a chip from the customer's device signals to a chip in the seller's card machine to carry out the transaction. The  COVID-19 pandemic helped further popularise this technology as consumers made the switch from cash as recommended by governments to prevent tra

  Hi everyone & welcome back to my blog! This week I will be sharing my thoughts on if Tech firms should invest in the South-East of Irelan d - The counties of Wexford, Waterford, Kilkenny, Tipperary, and Carlow . Overall , I think the South – East is an excellent choice .   W hat are tech companies looking for from their location choices ?   Good Infrastructure – The South East of Ireland has good infra structure Including the N25 Waterford by - pass & the N25 New Ross by-pass. Modern infrastructure allows employees to travel to the office reliably and efficiently from a commuting county. For example, the South- East Infrastructure system is better suited than the West of Ireland.   Who do we want to Invest in the South – East?   The magic 7 Tech companies: Amazon, Alphabet, Apple, Meta Platforms, Microsoft, Nvidia and Tesla , all which have offices in Ireland but Nvidia. This i s due to Irelands low rate o f corporation tax . These companies make up over 30% o

 Hi everyone, My name is Dara Egan. I am a twenty-two-year student living in rural Ireland. I am pursuing a degree in general business specialised in economics and finance from the South East Technological University (SETU). I am a fourth-year student so the pressure is on!  For the last two years of college, I have been working weekends at Waterford Credit Union (WCU), but I am not doing that currently to allow me time to focus on my studies. I have spent the last eight months working as a KYC analyst at the Bank of New York Mellon. This was an enriching experience. I encourage anyone interested in the finance industry to undertake a summer internship if their course doesn't facilitate it because the training and development given to you is top-notch. Please Connect with me on  LinkedIn:  Dara Egan | LinkedIn   In my personal life - I lead a very fulfilling and enjoyable life: Here is a video of me doing a skydive. As someone who doesn't like heights, it is one of my proudest